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What 'Fragrance' on a Skincare Label Actually Means (And What to Look For Instead)
botanical skincare

What 'Fragrance' on a Skincare Label Actually Means (And What to Look For Instead)

One Word. Potentially Hundreds of Ingredients. Most people scan a personal care label looking for things they recognize — aloe vera, shea butter, jojoba oil. But there is one word worth pausing ...

brandFarm-to-Bottle Beauty Brands: How to Spot the Real Thing

Farm-to-Bottle Beauty Brands: How to Spot the Real Thing

"Farm-to-Bottle" Is Everywhere. Real Farm-to-Bottle Is Rare. Scroll through any clean beauty brand's site and you'll likely run into the phrase "farm-to-bottle" somewhere — usually next to a ph...

botanical skincareOrganic vs Natural in Beauty: What the Labels Actually Mean

Organic vs Natural in Beauty: What the Labels Actually Mean

The Short Answer: They Mean Very Different Things When you see "natural" on a beauty product, it means almost nothing from a regulatory standpoint. When you see "organic," it might mean quite a ...