The Root

Get access to our latest news by signing up for our newsletter.

What Does “Natural” Mean in Skincare? A Clear-Eyed Guide for Label Readers
brand

What Does “Natural” Mean in Skincare? A Clear-Eyed Guide for Label Readers

What “Natural” Actually Means on a Skincare Label — and What It Doesn’t Walk down any beauty aisle and you’ll see the word natural on dozens of products. Soaps, deodorants, toothpastes, serums — ne...

brandFragrance in Skincare: What That One Ingredient Word Actually Hides

Fragrance in Skincare: What That One Ingredient Word Actually Hides

The Most Deceptive Word on Any Ingredient Label If you've ever flipped a bottle of lotion, shampoo, or body wash and noticed the word "fragrance" buried near the bottom of the ingredient list — you...