The Root

Get access to our latest news by signing up for our newsletter.

Farm to Bottle Beauty: What It Actually Means and How to Find the Real Thing
botanical skincare

Farm to Bottle Beauty: What It Actually Means and How to Find the Real Thing

Why "Farm to Bottle" Is One of the Most Misused Terms in Beauty If you've spent any time shopping for clean skincare or natural personal care, you've seen the phrase "farm to bottle" attached to ...

botanical skincareWhy Farm-Grown Botanicals Matter: What "Farm-to-Bottle" Beauty Really Means

Why Farm-Grown Botanicals Matter: What "Farm-to-Bottle" Beauty Really Means

The Word "Botanical" Is Everywhere. The Farm Behind It Usually Isn't. Walk down the personal care aisle and you'll see botanical claims everywhere. "Infused with aloe." "Botanically enriched." "...

brand storySmall Batch Skincare: What It Actually Means (and When It's Just a Marketing Label)

Small Batch Skincare: What It Actually Means (and When It's Just a Marketing Label)

The Short Answer: It Depends on What "Small Batch" Actually Changes "Small batch" shows up on a lot of skincare labels these days, usually next to a photo of hands stirring something in a copper...

brand storyWhat Is Greenwashing in Clean Beauty — and How Do You Actually Spot It?

What Is Greenwashing in Clean Beauty — and How Do You Actually Spot It?

The Short Answer: "Natural" and "Clean" Aren't Legally Defined Words If you've ever stood in front of two skincare products — both labeled "natural," both wrapped in green packaging with a leaf ...

brand storyMoCRA Explained: What the New Federal Cosmetics Law Means for the Beauty Products You Buy

MoCRA Explained: What the New Federal Cosmetics Law Means for the Beauty Products You Buy

The Short Answer: Cosmetics Are Now Regulated More Like Food For most of a century, the rules governing cosmetics in the United States barely changed. The Federal Food, Drug, and Cosmetic Act of...

brand storyNatural Preservatives in Clean Beauty: What Actually Keeps a Product Fresh

Natural Preservatives in Clean Beauty: What Actually Keeps a Product Fresh

The Short Answer: Most Clean Beauty Still Needs Something — Just Not a Paraben "Preservative-free" is one of the most misunderstood phrases on a clean beauty label. Any product with water in it ...