The Root

Get access to our latest news by signing up for our newsletter.

What Does “Natural” Mean in Skincare? A Clear-Eyed Guide for Label Readers
brand

What Does “Natural” Mean in Skincare? A Clear-Eyed Guide for Label Readers

What “Natural” Actually Means on a Skincare Label — and What It Doesn’t Walk down any beauty aisle and you’ll see the word natural on dozens of products. Soaps, deodorants, toothpastes, serums — ne...